Momen Berkilau

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Alanda was chosen to be one of LUX White Collection’s Wanita LUX Putih Berkilau — becoming the collection’s spokesperson for its nationwide campaign, Momen Berkilau. The campaign itself is aimed to encourage Indonesian women to declare their dazzling moments in the digital media and to remind them that the most important factor to make someone dazzles is self-esteem. In the campaign, Alanda represents the Education pillar, while other spokespeople represent different pillars: Fitria Yusuf – Fashion, Stella Rissa – Business, Andra Alodita – Lifestyle, Lala Karmela – Hobby.